Hello
Great leaders know that success depends on more than having the right strategy. People need to understand it, believe in it, and act on it. For more than 25 years, Naomi Adams has partnered with executives, organizations, and brands to build trust, navigate change, and align stakeholders around shared goals.
Adams Comms & Advisory brings a practical, business-minded approach to helping leaders communicate with clarity and lead with confidence.
My Story
Naomi Adams is a seasoned communicator who is passionate about developing impactful narratives that build strong relationships with media and other stakeholders using communications as a tool to drive positive change and support organizational and business goals. She has deep experience in strategic communications, channel and content strategy, integrated marketing, and public relations--including media relations.
With more than 25 years at agencies, in-house and at non-profits, Naomi leads PR and communications consultancy, Adams Comms. Recently, she was a communications leader at CIBC US, focusing on developing strategic communications that supported business priorities, internal initiatives and external visibility to build trust, build culture, navigate change and transformation narratives. She is skilled at advising C-level leaders, including CEOs and leaders, and managing stakeholders and agency partners. Naomi has held roles at international holding company agencies including Burson Marsteller and BCW, Edelman, GCI Group/Cohn & Wolfe and Golin. She was Chief PR officer at integrated independent agency, Archer Malmo, and also led communications for independent integrated firm, JB Chicago (now C.A. Fortune). She also worked in-house as VP of Communications at national nonprofit, Financial Health Network, and did a stint at Enzymatic Therapy (now Nature’s Way).
She is also committed to helping the next generation of communicators prepare for the workforce, and is currently an adjunct instructor at DePaul University’s College of Communications PRAD program.
Naomi is immediate past president of PRSA Chicago and has served on the chapter’s executive committee for the last three years. She also served as a PRWeek Purpose Counsel member and juror in 2022 and 2023.
Under her leadership, Naomi’s teams have won numerous industry awards from PRSA, PRWeek and PRNews. She was recognized by the PRSA Memphis Chapter as PR Executive of the Year in 2016 and was named to the Memphis Business Journal’s 40 Under 40 for her leadership in communications and in the community. Naomi has held various roles on the board of directors of both PRSA Memphis and PRSA Chicago.
Naomi has a MBA with a focus on marketing, digital, and innovation from the University of Illinois Gies College of Business, and a Bachelor of Science in Advertising from the University of Illinois College of Media.
Naomi is an avid (but slow) runner and is currently training for an upcoming marathon.
You can follow Naomi on LinkedIn where she posts about communications, building resilience and running at https://www.linkedin.com/in/naomi-adams-ponzio/ and on X (formerly Twitter) at @NaomiNAdams.